Finnlog participated in one of the largest fairs, the main theme of which is ecological building methods. The fair was held in London at the fair and conference centre ExCel, which has a total display area of 60,000 m². A pleasant surprise was that the whole centre was full of participants. The number of visitors in three days was up to 57,000. It was good to see how professionally this huge and wide complex and the events are organised.
At the fair in England, Finnlog garnered attention with its new fair stall. What we wanted to show with our design were the endless possibilities of how to use wood and it seems that we were successful. The stall design earned a lot of praise from architects that visited the fair, raised a high media interest and generated positive feedback from other visitors.
The main goal was to find contacts and resellers all over the world. However, most of our contacts came from Great Britain. A unique smart card based recording system of fair visitors helped gather more than 300 contacts with precise contact details.
Finnlog had obtained great experience by participating in this big fair. Now it is clear that participating in such large events in the future would be beneficial. Currently, we are organising the contacts gathered and setting up a database of potential clients.